One of the hardest questions to answer is the most important one to consider when we are selling, influencing and speaking.
When making the short talk to get action, as Dale Carnegie puts it, the final step in the process is to
share the reason.
Kids know this helps them weigh the value of the action. And so do we adults. If we know the value of an action, and we have good reason to influence the action, then we need to share the why.
