Separate Rote Learning from Meaningful Delivery

Yesterday's post, Meaningful vs. Rote Delivery, opened the idea that speakers often act unenthused.

Where does this come from?

One of the places it comes from is our habits with memorization. Many speakers practice for familiarity/memorization of their message and fall into rote memorization and delivery patterns.

In school we were taught mathematics patterns through flashcards, scientific theories through rote memorization and delivery. Spelling bees were another case for quick responses, minus the emotional delivery.

We were rewarded when we got it right, encouraged to speed up with the next response.

Each of these cases encouraged us to memorize answers. Although through repetition and song we created long-term learning (our ABC's, for example) for most of us, the rote memorization was to help us past short term learning exercises.

Yet when it comes to influencing people, rote memorization falls short. Quick, unenthusiastic delivery creates little engagement from the jury and the court, or from those listening to a sales pitch or sitting in  a classroom.

If your expertise is invested in subjects that required rote memorization, adjust your patterns when you need to influence. Learn through quick repetitive measures, yet when speaking about the information, slow down and attach meaning.

Who would you convince?

I have one time served on a jury, which was for a civil case. An introvert who has interest in people, I usually pay attention to council communication style before I size up the evidence.

Those who work with me, who help me feel comfortable and clear with the information are who I will most readily be influenced by. Those who don't care about me or don't care that I understand their logic have just shot themselves in the foot.

And I am not alone here. I recall swaying two thirds of a jury to come full circle the other way. It took only 2 others to support my ideas before it happened.

What Being a Jurist Taught Me

5 or 6 years ago I had the occassion to sit as a jurist in the Lucas County Common Pleas Court. I recall sighing heavily upon getting the notice in the mail. A solopreneur, I wasn't happy to potentially lose a week of business for the sake of doing my civic duty.

Little did I know what would come from this new perspective.

I was numerically high on the list, in the first group to be interviewed through voir dire and was selected to sit to hear arguments in a case determining the extent of damages the defendent should pay to a surgeon who suffered injuries during an auto accident.