Attorneys are notorious for staying behind the desk, in front of a computer, avoiding business development. Most are introverts, so they think they won't relate well and prefer not to appear "salesy" so they simply put information out in passive ways. This inactive behavior doesn't make the phone ring."We need to decide what our priorities are," says Cordell Parvin. When attorneys state it's most enjoyable to serve their clients, then they need to make sure they keep developing the pipeline.
Parvin insists new attorneys must first develop themselves. This includes their communication skills, their interpersonal (relationship and trust-building) as well as their intrapersonal (managing self) skills.
