Best Audiences for You

Building our visibility is of primary importance when we are in the position to find more business. We have shifted from the need to enhance our credibility - this is already underway with the projects, cases and experiences we have behind us. To advance next, we must build our network, originate our own clients and regularly get some face time in front of key people.

So how do we strategize to build our audiences? Great question. It all starts with developing a plan, preparing to manage it and practicing the implementation until we develop insight on what is and isn't useful. Let's explore the first of these three steps.

Simply subtract

Addition is the usual sign of success. More toys, more friends, more dollars, more cars, more land, more square footage, more vacations, etc.

Rarely does someone select "subtraction" as a standard mode of operating when their career is going well. Yet simplicity is the ultimate form of reward. And simplicity leads to clear communication - clear mesages.

7 Benefits of Being in the Spotlight

As an introvert, I have come to see spotlights - times speaking in public - as unexpected sources of energy.

Yes, I still thoroughly enjoy days away from the crowds, schedules free of appointments and the time and space to research, analyze, and create in isolation.

But I must admit there are huge benefits for us to seek the spotlight, even us introverts. And these benefits are humbling. But a quick survey is important - who are you?