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Tuesday, May 15, 2012

What Your Audiences Fear

When I first started speaking in front of attorneys, I feared they would not value topics in communication.

Why? I didn't relate to their world. Their training, their intelligence, their experiences all seemed a world apart from mine. Could I position the value I experience in such a way as to relate to them? If not, I would be wasting their time.

Fortunately I quickly learned several ways to relate to attorneys, and therefore, I learned how to NOT waste their time.

The number one fear of our very important listeners is we will waste their time.