You're told to originate more business and it's suggested you get out to network. You swallow uncomfortably because you feel so anxious about the networking beast, yet you know you need to produce. But the last time you visited an event you were overwhelmed with strangers, didn't know where to begin, what to say, when it was okay to leave. What do you do?
Honestly, most people feel the same way about networking - some just stay in better practice with it and have learned some tricks/tips along the way so you'd never guess they have similar anxieties. If you think the goal is to get a client, your anxiety will skyrocket. Hint: the goal is to make a friend. If you could just get started on the right foot - especially if you're an introvert - then you'll eventually develop strong relationships, stay top of mind to key referral sources and begin appreciating the time you give to networking.