Building our visibility is of primary importance when we are in the position to find more business. We have shifted from the need to enhance our credibility - this is already underway with the projects, cases and experiences we have behind us. To advance next, we must build our network, originate our own clients and regularly get some face time in front of key people.
So how do we strategize to build our audiences? Great question. It all starts with developing a plan, preparing to manage it and practicing the implementation until we develop insight on what is and isn't useful. Let's explore the first of these three steps.
