For the business owner and those managing the pipeline for the next sale, there is a single activity to exploit. And I mean exploit in the best way. Do it again and again and again. Often. With zeal.
Many think it's about picking up the phone. Although many salesfolks get appointments this way, it takes tremendous time while depleting the energy of the person hearing the phone incessantly ring and go to voicemail, or getting the not so interested responses.
Using direct mail gets the message out, but where? Most commonly, to the closest dumpster or trash container.
Networking events are great. They allow us to mingle and meet new folks, exchange business cards, yet the audience may not be receptive due to one thing. So far, they don't know us.
The number one thing that boosts business for any business owner or sales person is public speaking. Public speaking gives us the chance to start a relationship. It gives us a chance to offer some free information and tips and it gives us a chance to handle questions of interest all without threat. Public speaking puts us in front of many indviduals(and can lead to many groups) who generally already have an interest in our message - unlike the gatekeeper, mail sorter or networker who is out to drink with the buds.
Sure, public speaking is the most common fear the public faces. But many who fear heights, bungy jump. Many who fear death, aggressively seek adventure. Those who fear public humiliation face their fears and speak often in public. And what does it get them? Confidence. Recognition. Attention. Credibility. Interest. Curiousity. An audience. A following. Trust. Business.
Got business to develop? Start facing the fear of the meager pipeline by facing what it takes to get in front of the audience. Let that pipeline challenge drive you to the #1 activity. Get ready, get up, move forward in front of the audience and get speaking!
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